Emap has named the members of its cross-media market development
Steve Newbold, who has been appointed market development director, has
hired BBJ associate director Suzy Berry and MindShare account director
Mark Field as members of the unit.
The other sales people to come on board are Mark Beazleigh, Denise
Parkinson, Charlotte Heyburn, Barbara Patterson, Tina Macintosh, Kate
Bark and Hitesh Bhatt.
Newbold’s team will focus on linking different media through
sponsorships and other creative solutions (Media Business, 13
It will operate across all Emap consumer brands in radio, TV, magazines
and the net but will concentrate on categories such as motors, film,
music, drinks and home entertainment.
The team will target ten key customers in each category.
It is thought clients may be more receptive to a cross media approach
but Newbold stressed he did not want to exclude agencies.
He said: ’We will be looking to add strategic value to our key clients
and grow our market share in the areas where we are strong. We won’t be
doing big-volume display deals but will develop bespoke
The newly merged consumer sales operation, which brings together 280
sales people and billings of pounds 160 million, opened for business on
17 April under the name Emap Advertising.
Sales directors are being sought to head the magazine and online
Several senior agency executives have been approached. In the meantime,
managing director Tom Toumazis is handling these roles. Ex-Emap On Air
sales director Dave King has been appointed broadcast sales
The former commercial directors of Elan and Active, Julie Harris and
Loredana Roberts, are to become brand management director and client