Emap and Xtreme acquire the Register Group

- Pearson has sold the Register Group to a joint bid from Emap and Xtreme of £12 million.

- Pearson has sold the Register Group to a joint bid from Emap and Xtreme of £12 million.

Emap has acquired the bulk of the Register Group for £9 million and has taken control of commercials magazine, Shots, and Register Information Services, which delivers advertising information to advertising agencies and media owners.

Meanwhile, Xtreme, which operates an international digital commercials library, has taken control of the Register, a print and TV advertising expenditure monitoring service that is used largely by IT, automotive and fuels companies.

Emap will add Shots magazine to its existing portfolio of European television and film production magazines, which include Broadcast and Screen International.

The key elements Emap has acquired with RIS are ALF and Genesis. ALF monitors agencies, brands and key personnel while Genesis is an electronic database of information on advertisers, brands and agencies and is aimed at agencies.

The acquisition of RIS will significantly expand Emap's market share in the advertising and media information sector. It already owns Brad in the UK, Media Daten in Germany and Tarif Media in France.

The Register Group was founded in 1984 by John Gordon, who sold the business in 1994 to Pearson. Gordon is now the chief executive of Xtreme.





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