Emap's men's titles in tie-up with Audi

LONDON - Emap2, the specialist marketing communications division of Emap Advertising, has secured a deal with Audi that will see activity run across Emap's men's titles.

The campaign, to support the launch of the Audi RS4, will run in Arena, Empire and Q and will target upmarket men.

Activity will run throughout April and will include six-page advertorials designed to tie in with the RS4 launch theme of "sinister beauty". Magazine ads, created by Bartle Bogle Hegarty, will be based on the sinister spider that features in the TV ads.

Copy is tailored for each magazine with Empire activity looking at scary films, Q looking at the creation of sinister songs and Arena featuring a special photographic spread.

Emap2 has also created a microsite that allows readers to debate the advertorial content.

The deal was brokered by MediaCom and Emap2.

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