Embattled Future sells another magazine brand

Future Publishing has continued the disposal of its titles following the raid on the ailing publisher in May by Immediate Media, transferring lifestyle magazine The Simple Things to independent publisher Iceberg Press.

The Simple Things: moves to independent publisher Iceberg Press
The Simple Things: moves to independent publisher Iceberg Press
Launched in September 2012, The Simple Things has a reach of more than 110,000 and a target audience of 30- to 50-year-old women, according to the new publisher, but it is not currently audited by the Audit Bureau of Circulations (ABC).

The magazine will be Iceberg Press' first magazine brand. No one at Iceberg would comment on the terms of the deal.

Iceberg Press has been co-founded by former Hearst Magazines UK executives Guy Foreman, David Parker and Lisa Sykes, who will edit the title. The trio previously worked on Hearst's Country Living, Good Housekeeping and Prima.

Parker said: "We aim to bridge a gap, bringing the spirit and creativity of the independent publishing scene to a wider audience, using the skills and knowledge we have gained working for some of the world's biggest publishing companies."

The publisher has been trying to stabilise its business following a profit warning in March, which sent Future shares tumbling by as much as 35 per cent.

Future sold its craft and sport magazine portfolio, a quarter of its entire business, for £24 million earlier this year.

Immediate Media, which publishes titles including Radio Times and BBC Good Food Magazine, bought several Future brands including the website Cycling News and the craft publications Mollie Makes, Simply Crochet and Simply Knitting.

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content