EMC hosts Brazilian-themed evening for England World Cup qualifier

IT services company EMC is bringing Brazil to London with a live screening of tonight's World Cup qualifier between England and Uruguay, providing a networking evening for its clients.

Paramount bar and restaurant is hosting EMC's World Cup event
Paramount bar and restaurant is hosting EMC's World Cup event

The event, devised by agency Logan Sports Marketing, takes place tonight (19 June) at Paramount restaurant and bar at the top of the Centre Point building in central London. 

EMC hosts and clients will have the chance to network in surroundings with a carnival feel, enjoy a selection of Brazilian-themed canapés and cocktails and mingle and hear from football legends Andrew Cole and Ian Rush. 

Kelly Cates, ESPN and BBC 5 Live presenter, will be in charge of proceedings, with former England striker Cole and former Liverpool player Rush joining her for pre, half time and post-match analysis live in the room. Gabby Logan, one of BBC Sport's broadcasters, based in Brazil, will be sending personalised EMC video messages from the England camp as they prepare for the match that day. These will be played to the room in the build up to the match.

"We are bringing the flair and colour of Brazil to London," said Jenna Archer, head of events and hospitality at Logan Sports Marketing. "We are doing this through the selection of food and drinks, theming, print material, room branding, the music on arrival and the entertainment. In addition to Andrew and Ian being there on the evening we will have the world champion football freestyler performing as the guests arrive at the venue and throughout the evening."

Guests will be able to take away a Fifa World Cup football signed by Rush and Cole. 

Comment below to let us know what you think.

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