EMC taps Arnold Communications

- Arnold Communications, a subsidiary of Snyder Communications, has been appointed by EMC Corporation to handle its estimated $15 million North American advertising account following a competitive pitch.

- Arnold Communications, a subsidiary of Snyder Communications, has been appointed by EMC Corporation to handle its estimated $15 million North American advertising account following a competitive pitch.

Arnold pitched against Bozell Worldwide and Doremus, both based in New York, to secure the account.

Arnold will begin work immediately on a brand advertising campaign for EMC, which specialises in developing software products and related services for the worldwide enterprise storage market.





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