Feature

EMEA Digital Network of the Year 2018: Isobar

Isobar thinks of itself as a local, global agency with work for AB InBev and Reckitt Benckiser, among others, spanning multiple markets.

Iceland
Iceland

With a presence in 27 markets across the EMEA region, Isobar prides itself on being a local, global agency. 

It has worked with AB InBev for more than six years, scaling its partnership to deliver digital marketing and activation projects across Belgium, France, the Netherlands and Russia. It was recently recognised at the Best of Content Awards for its work with the Jupiler brand, delivered collaboratively by its Netherlands and Belgium teams.

The agency’s team in Poland delivers content for Reckitt Benckiser across 50 markets. It is responsible for creating and localising master assets, digital materials, web developments and ecommerce, SEO and social assets for many of its brands, and has picked up accolades along the way, most recently a Platina Effie Award and a gold in the consumer category for "Looking for a date?" for Durex. 

New business to come through the doors has included a place on the Philips global roster in January
2018, led by Isobar’s team in the Netherlands. The agency is responsible for leading digital strategy and execution across several of its business units including personal care and domestic appliances.

Among Isobar’s best work of 2018 was a football-dedicated smart watch, called Big Bang Referee, for Hublot (pictured, below). The campaign connected fans to the game in real time and all the referees at the World Cup wore the watch. 

Isobar also helped Nestlé on its digital transformation journey with the implementation of a new demonstration and sales platform for Nespresso Business Operations across 17 markets, to date.

The agency also launched MindSight – a proprietary applied neuroscience product, which uncovers emotions and actionable insights – across France, Germany, Italy, Spain and the UK. 

It has been on an acquisition spree, too, buying four European agencies to increase its innovation, martech, design and commerce capabilities in the region, and has grown organically through the addition of new Isobar businesses in Kenya, Nigeria and Bulgaria.

The agency’s headcount grew by 55% in EMEA, with more than 1,000 new people joining in the past two years. Isobar also shows a real commitment to training and development.

The judges picked out for praise Isobar’s "clarity of thinking and the creative approach", its "strong case studies, insight across industries and not innovation for gimmicky innovation’s [sake]", and its "solid client portfolio [and] strong approach to digital".