Channon's role will be to market EMI's range of music rights, which includes artists such as Robbie Williams, James Blunt and Phil Collins, to advertisers and film companies.
The move is part of a restructure instigated by Guy Moot, the managing director of EMI Music Publishing. Channon was previously senior vice-president for film, TV and media.
Moot said: "Jonathan is developing opportunities to diversify our income stream, including looking at ways to market the lyric in a non-traditional form, as a separate entity from the song."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.