The record company, home to artists including Coldplay and KanYe West, has already embarked on a market-bymarket review across Europe which excluded the UK.
However, it is understood EMI will now hold a separate pitch for its UK media account, which Carat has held since 1997.
Reports have linked the7stars to the EMI account. However, sources said that the account will be reviewed thoroughly with other major agencies invited to pitch.
However, an EMI spokeswoman said: "There is definitely no review running in the UK. The UK is excluded from the European review."
EMI's media spend has increased in the past year on the back of major releases from Coldplay and Gorillaz. According to Nielsen Media Research, the record label's largest single media spend on an album release was £2.1 million to support the release of KT Tunstall's album Eye to the Telescope.