EMI seeks agency to promote Williams CD

EMI Records has approached a number of agencies in a bid to launch

the new album from Robbie Williams, as well as an album celebrating the

best of Pink Floyd.



Although the initial brief involves working on a project basis only, the

successful agency will gain a place on the potentially lucrative EMI

roster.



EMI has approached Miles Calcraft Briginshaw Duffy, Malcolm Moore Deakin

Blazye, Farm, Fallon, Mother, Soul and Wieden & Kennedy about the

task.



The roster agencies Harry Monk, JJ Stereo and Addiction have also been

briefed on the task, because of their previous experience of working in

the music industry.



However, Paul Fletcher, the senior product manager at EMI Records UK,

who is handling the pitch, said: "We're hoping to use people we haven't

worked with before to see if they can bring something extra to the

process."



"I was very impressed by the creative thought and enthusiasm I saw.

Everybody committed to a meeting," Fletcher said.



Media will be handled by the incumbent, Carat.



The pitch comes as record companies back several releases with

increasingly big TV budgets. Ministry of Sound is a prominent TV

advertiser, while Telstar and Polygram back compilation albums with

multimillion-pound spends.