EMI Records has approached a number of agencies in a bid to launch
the new album from Robbie Williams, as well as an album celebrating the
best of Pink Floyd.
Although the initial brief involves working on a project basis only, the
successful agency will gain a place on the potentially lucrative EMI
EMI has approached Miles Calcraft Briginshaw Duffy, Malcolm Moore Deakin
Blazye, Farm, Fallon, Mother, Soul and Wieden & Kennedy about the
The roster agencies Harry Monk, JJ Stereo and Addiction have also been
briefed on the task, because of their previous experience of working in
the music industry.
However, Paul Fletcher, the senior product manager at EMI Records UK,
who is handling the pitch, said: "We're hoping to use people we haven't
worked with before to see if they can bring something extra to the
"I was very impressed by the creative thought and enthusiasm I saw.
Everybody committed to a meeting," Fletcher said.
Media will be handled by the incumbent, Carat.
The pitch comes as record companies back several releases with
increasingly big TV budgets. Ministry of Sound is a prominent TV
advertiser, while Telstar and Polygram back compilation albums with