Emirates Air Line and K'Nex to host creative family challenge

London's Emirates Air Line and construction toy company K'Nex will be inviting families to build an object inspired by the view during their ride in the cable car, with a range of prizes up for grabs.

The Emirates Air Line and K'Nex challenge will take place on 31 July
The Emirates Air Line and K'Nex challenge will take place on 31 July

Taking place on Friday 31 July, the free challenge must be completed in the 20 minutes it takes to do the roundtrip, starting at the Emirates Greenwich Peninsula terminal.

Entries will be judged by the chief executive of Mumsnet, Justine Roberts, with the winner to be announced the following week. K’Nex will be supplying the materials for the challenge, as well as one of the prizes – a K’Nex 70 Model Building Tub.

The winner will also receive a family ticket for the Emirates Air Line and Thames Clippers, and free entry to the Emirates Aviation Experience.

Roberts said: "I'm on tenterhooks to see what will happen when you put some children, their parents and a bucket full of K'Nex into a pod suspended above the Thames - but I don't doubt that it will be fabulous."

Families must pre-register to take part before the deadline of midnight on Sunday 26 July.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now