Emirates pushed for Virgin and Arena split

Arena's decision to part ways with Virgin Atlantic - less than a month after being awarded its UK media business - came after pressure from Emirates, sources told Campaign.

Emirates pushed for Virgin and Arena split

Emirates is understood to have expressed concern that Arena was taking on Virgin Atlantic’s £12 million account when its sister agency Havas Media already handles Emirates’ estimated £100 million business.

Observers said Emirates has a tense relationship with Delta, which holds a 49 per cent stake in Virgin Atlantic.

Virgin Atlantic is said to have been less than impressed that Arena had "failed to resolve a conflict issue at the holding-group level".

The airline has handed the business to PHD with immediate effect. Arena and Emirates declined to comment. 


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