Emirates "wake up to flying as it should be" by Rainey Kelly Campbell Roalfe/Y&R

Jennifer Aniston stars in a new global TV campaign for Emirates.

Rainey Kelly Campbell Roalfe/Y&R developed the concept and worked on the script with Bryan Buckley (who also directed the spot) and Emirates’ in-house team. The ad shows Aniston having a nightmare about being stuck on a plane with no shower and no bar – but it is saved from smugness by Aniston’s charm and a decent script. Emirates says it spent $20 million on media. The work was written by Jonathan Thake and art directed by Marc Hatfield. The production company was Hungry Man Los Angeles.