Developed in response to a growing demand for vehicles that maximise brand exposure, Exposure marks the start of a £1m investment planned for 2015. The vehicle features a giant outdoor high definition screen, while 55 square metres of flexible space is available inside.
Exposure has also been designed to cover climates in the entire EMEA region, with the capacity to withstand the sub-zero temperatures of Russia and the heat of the Middle East. EMS confirmed it is currently in talks with several brands looking to utilise the new triuck.
Keith Austin, chief executive at EMA, said: "We have built our success through anticipating what the market needs. Using our knowledge and experience we strive to continuously develop vehicles that excite and engage and Exposure is no exception.
"This marks the biggest investment in our history and our on-going commitment to continue being the best at what we do. We’re confident that we have the best tools for our clients to use in the right market space, to make a real impact wherever they want to go."
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