The 12-week experiential campaign, running from September to December, will involve more than 2,000 events to help educate over 160,000 students, parents and carers about the financial support available for university.
As part of the campaign, the company is recruiting a new group of 26 graduate presenters who have had a positive university experience, and can communicate the Government’s messages with prospective students.
Presenters will then be matched with key, low-participation regions across England that they are familiar with in order to connect with that audience effectively.
Thirty-minute presentations will be given at each event, designed to be interactive and engaging. Presenters will go on a bespoke three-day training programme to prepare for the role.
EMS has been working with the Department for Business Innovation and Skills on its Student Finance Tour since 2011, which has involved nearly 500,000 students, 60,000 parents and around 8,000 events.
Keith Austin, chief executive at EMS, said: "Each year we have delivered a tour which has built on learnings from the previous year and as a result continues to exceed targets.
"We are delighted to have secured the contract for a fourth year which is testament to the success of the campaign. Effective peer-to-peer communication has been key to the campaign’s success and because of this, each year engagement reaches new levels. We’re looking forward to repeating this success in 2014."
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