EMS takes Ciena roadshow to Middle East

EMS has embarked on a two-month tour of the Middle East this week with telecommunications equipment provider Ciena.

EMS takes Ciena roadshow to Middle East
EMS takes Ciena roadshow to Middle East

The Cheshire-based firm is staging the latest leg of the brand’s international roadshow, giving customers a hands-on experience of Ciena’s latest technologies.

The specially designed mobile innovation lab has been created to host workshops, presentations and training.

Over the next few weeks it will stop off in Dubai, Abu Dhabi, Riyadh, and Khobar before heading back to Europe, where it will showcase to 50,000 delegates at Mobile World Congress in Barcelona in February.

The campaign has already visited 31 venues in 11 European countries this year.

EMS client services director Justin Isles said: "This campaign has broken international boundaries by offering a truly personalised customer experience in each country, which has been key to its success.

"We are confident that our technology roadshows will continue to be in high demand in 2012. This is a growing market for us - our clients know the value of going on the road to demonstrate complex, high-value kit on the doorsteps of international customers."

To leave a comment register and let us know your thoughts.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More