EN, the Manchester-based magazine for entrepreneurs, is to be
rolled out nationally.
Entrepreneur Publishing wants to launch four or five regional titles of
the subscription-only magazine, each carrying news for that region plus
a section addressing the national agenda.
A Birmingham-based EN was launched last week and a London version is
planned for the autumn.
Entrepreneur Publishing is aiming to distribute 100,000 copies
At present, EN Manchester sells 28,500 copies in the Northwest and hopes
to shift 13,500 in the Midlands.
EN is aimed at business people who control a turnover of at least pounds
Kevin Spencer, Entrepreneur Publishing’s business development director,
described the magazine as ’a mixture of FHM and Private Eye that will
provide information and entertainment’.
He added: ’We are looking to target the entrepreneur behind the company.
This ranges from the founder of, say, a small PR company with a turnover
of pounds 5 million, to people like Alan Sugar and Richard Branson.’
Entrepreneur Publishing has targeted potential subscribers using
direct-mail campaigns. An annual subscription to EN costs pounds 25.
Spencer heads a four-strong sales team which comprises sales executives
Nigel Howe, Mark Davey and Mark Macdonald.
Spencer said: ’EN is what the Midlands’ business community has wanted
for years; a magazine with hard-hitting editorial and a no compromise
The Midlands version will be edited by Scott McCubbin, who was
previously at the Northern media and marketing magazine The Drum.