Freeway Press has closed its UK publishing operations only a month
after launching Crazynet, the lad’s magazine for internet surfers.
French publisher Editions Freeway set up a UK unit at the start of the
year to launch British editions of its titles but Freeway is now looking
to sell its magazines.
In March, Freeway launched two magazines, Rock Sound and Freeway. In
October it launched Crazynet, which was being pitched to advertisers as
an internet lifestyle magazine that was heavy on babes and the bizarre.
But financial problems have led to the company’s closure and all the
staff have been made redundant.
Crazynet’s first issue, which is still on sale, has already sold 20,000
according to the publisher and is heading towards its target of 25,000.
At the time of launch a settle-down target of 30,000 was set.
Advertising in Crazynet was sold by sales house Westside Publishing.
Westside’s Charles McCrostie confirmed that his sales contract had been
terminated but was mystified as to the decision to close Freeway. ’I
think it was a problem at the French end as everything appeared to be
going well here.’