End Youth Homelessness "Christmas campaign" by WCRS

End Youth Homelessness has added a seasonal twist to its poster campaign from earlier this year in an effort to raise awareness of youth homelessness at Christmas.

With 25,000 young people set to be homeless over the Christmas period, the posters feature the kind of brutal dilemmas faced by young homeless people. They will appear at 193 sites across the United Kingdom donated by Jack Agency.

Originally designed to promote "Sleep out", the annual EYH fundraising event, the posters helped encourage more than 2,500 Sleep Out participants across the country raise over £1m.

Credits

Agency
Creative director
Account handling
Creative out-of-home agency
Marketing manager

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus