End Youth Homelessness' latest campaign is raising awareness for its life-changing employability fund.
The out-of-home activity features billboards that read: "Education paves the way from homeless to home." It brings to light the role of End Youth Homelessness' employment fund in breaking the cycle of deprivation among the UK's homeless population. Billboards are situated in 60 locations around the UK, including Bristol, Cardiff, Edinburgh, Glasgow, London, Manchester and Sheffield.
This comes alongside a documentary (narrated by Michael Sheen) that tells the story of Jess, who used to be homeless and whose experience as a job coach led her to a career in youth work and, eventually, her own home.
The out-of-home activity was created by Gabriella Old, Ben Rutherford, Charlie Lindsay and Georgie Bartlett, while the documentary was directed by Alfie johnson through The Mill.