Energis Communications, the telecoms company owned by the National
Grid, has asked a number of agencies to pitch for its advertising
The company spent nearly pounds 1.5 million on advertising last year,
mostly on press campaigns through Dowell & Associates, an agency based
in Teddington, Middlesex. Energis also uses TTPSW Direct for its
below-the-line activity. Media buying on the business is through
Energis has also been working with In Real Life, HHCL & Partners’ brand
A spokeswoman for Energis confirmed that the company was reviewing its
advertising, but refused to give any details of the pitching agencies or
to divulge the nature of the brief.
Energis is expected to increase its advertising budget but will continue
to concentrate on the business market in the immediate future. However,
if the company continues to build on its success, it is likely to shift
its focus first to small businesses and then to consumers.
A year ago, Energis created a joint venture with Deutsche Telekom and
France Telecom, called MetroHoldings. The three partners collaborate on
network use but continue to market their services separately.
Energis originally launched in November 1994 with a 60-second television
commercial through Duckworth Finn Grubb Waters. At the time, the company
promoted itself as the third national telecoms operator after BT and
The idea behind the campaign was to make Energis into a household
Duckworth Finn beat Lowe Howard-Spink, Bartle Bogle Hegarty and BMP DDB
to win what was then touted as a pounds 10 million account.