Energis Interactive is to appoint Zenith Interactive to work on the
launch of its interactive home shopping service, Bright Blue.
Zenith will work with Energis in selling advertising on the service and
attracting brands as partners in Bright Blue, which is expected to
launch later this year as a rival to Open.
Bright Blue will be available on Sky Digital and also on the web and
through mobile phones. Energis has begun talks with brands to sign them
to the service but has yet to announce which retailers and banks it is
in talks with.
Justin Dewhirst, the head of marketing at Energis Interactive, said:
"Energis Interactive will make an announcement about a media sales
agency later this week. I can't confirm or deny the appointment of
Energis' agencies, Partners BDDH and John Ayling & Associates, are
working on the creative and media buying and planning for the launch.