The brands that received the most attention on social media last week did more than talk about their products. All of the posts are linked to an event, person or social issue. Secret deodorant, Windex and Urban Outfitters are a few of the brands to see high levels of engagement on their Facebook, Twitter and Instagram posts, according to Unmetric.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
In this Facebook post, the alcohol brand introduces its "High Honor" cocktail that fans can get in a limited edition can at #FleetWeek events this week in New York. Sailor Jerry provides the recipe in the post for people to make the cocktail at home. The post received 32,000 impressions, 353 shares and 115 comments. Most posts from the brand receive likes in the single digits. Using the hashtag #FleetWeek definitely helped its exposure.
Here, Lenovo uses Facebook to promote a separate social-media account for the upcoming Tech World 2016 event. The post has the brand’s Snapchat account GIF. The post got 244,000 impressions, 175 shares and 188 comments.
Windex targets the crafty. The brand cleverly incorporates its product into a DIY lesson in this post that garnered 12,000 impressions, 10,323 shares and 1,000 comments.
— Secret Deodorant (@SecretDeodorant) May 23, 2016
The brand generated 5,969 likes and 2,026 retweets in a post that got followers talking about whether women should ask men to marry them. In the 60-second ad, a woman asks a man to marry her with help from a fortune cookie. The humorous and empowering tweet asks, "Where exactly does it say that a woman can’t ask? #Stress Test"
To end its Urban Outfitters Road Trip event, the clothing brand posted this picture of an outside party in Miami to its Instagram feed. The brand frequently uploads posts about road trips around the United States on Instagram. The post also references its Snapchat account by telling followers that they can see more behind-the-scenes shots. The post received 193,000 likes and 695 comments in three days.
The brand often posts beautiful photographs from around the world. This post tells followers to tune into an Instagram influencer’s feed as she takes pictures for GoPro in Mexico. The post got 271,000 likes and 870 comments.