The brands that received the most attention on social media last week kept things simple, but their photos and short messages still managed to generate a ton of traffic. Burt’s Bees, Dunkin’ Donuts and Starbucks are a few of the brands that earned high levels of engagement on their Facebook, Twitter and Instagram posts, according to Unmetric.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
— urt's ees (@BurtsBees) June 7, 2016
In a clever way to draw attention to the decreasing bee population, Burt’s Bees asked Twitter followers to retweet the new Burt’s Bees logo, which drops the letter "B" to symbolize their absence. For every retweet, the Clorox-owned, personal care brand says it will plant 1,000 flowers. As part of the same campaign, the brand says it will also plant 1,000 flowers for every sale of its limited edition lip balms. The goal is to reach 1 billion wildflowers. So far, the tweet has gotten 9,982 likes and has been retweeted 23,981 times—that’s a lot of wildflowers.
Dunkin’ Donuts celebrated National Doughnut Day with a photo posted to Twitter of its donuts stacked on top of its iced beverages. The post read, "The best way to celebrate #NationalDonutDay," and told followers that the chain was giving out free donuts with the purchase of any beverage on June 3. The tweet generated 18,311 likes and 8,790 retweets. Followers expressed their happiness, but also some disappointment when they found some locations had run out of donuts.
BarkBox, a monthly subscription service of surprise dog goodies, received 8 million views, 111,000 engagements and 89,805 shares on Facebook for a video that showed how gentle pit bulls can be. Originally posted on loveabulllisa’s Instagram, the video showed a large pit bull being rocked back and forth in the arms of its loving owner. The dog’s name is Meaty, but he’s a "giant baby," wrote the post. The dog clearly enjoys the love. The post received 30,000 comments, a lot with fans posting photos of their own gentle giants. The brand routinely posts pit bull-related content on Fridays with the hashtag #PitBullFriday.
A Facebook post from the tire company asked fans to "guess this car" on what the brand called "Supercar Sunday." Most followers guessed the Spyker C8 Laviolette. The post got 27,000 engagements, 659 shares and 387 comments.
Last week, Victoria’s Secret promoted an upcoming sale in an Instagram post that read, "The Love PINK sale is coming." The post received 190,000 likes and 4,821 comments in five days. It might have generated a lot of engagement, but it left out some key facts—like when the sale would start and how long it would last—leaving followers asking those questions in the comments.
For the second week in a row, Starbucks had one of the most engaging posts, this time on Instagram. "There’s no such thing as too many crowns," read this silly post from the coffee brand. The photo of an Iced Caramel Macchiato with a flower crown on its brim got 316,000 likes and 1,564 comments in three days.