Engine reacts to marketer demand with in-house shop

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

Debbie Klein, chief executive, Europe and Asia, of Engine
Debbie Klein, chief executive, Europe and Asia, of Engine

The agency will supply teams for clients looking for on-site marketing support, whether in creative, strategy, design or production. 

The launch, which bears similarities to Oliver’s model, follows increasing client demand for always-on content and design capability. 

Dedicated performance specialists from Engine’s data agency, Fuel, and media services division, Engine Media, will work with NuFu to ensure all outputs are effectively measured and optimised.

Debbie Klein, chief executive, Europe and Asia, of Engine, said: "More and more of our clients want agency insights and expertise on-site. To date, the breed of on-site agencies has been solely focused on warm bodies, but we will add insight and measurement."

Former Oliver employee Sam Broster has been hired to run the agency as managing director. He will report to UK group managing director Simon Peck. NuFu, short for Nuclear Fusion, will launch with seven full-time staff. 

NuFu’s founding client is TransPennine Express. A team will be based at the rail operator’s Manchester HQ.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content