All England Lawn Tennis Club "It's a Wimbledon thing" by McCann London

The All England Lawn Tennis Club (AELTC) has launched a TV ad in the run-up to the Wimbledon Championships, created by McCann London.

The aim of the campaign is to celebrate the uniqueness and passion of Wimbledon fandom, not only in the UK but around the world.

The spot, directed by duo Us and produced by Stephen Overs at Academy, is being backed throughout the tournament with social media activity using the #WimbledonThing hashtag.


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