All England Lawn Tennis Club "It's a Wimbledon thing" by McCann London

The All England Lawn Tennis Club (AELTC) has launched a TV ad in the run-up to the Wimbledon Championships, created by McCann London.

The aim of the campaign is to celebrate the uniqueness and passion of Wimbledon fandom, not only in the UK but around the world.

The spot, directed by duo Us and produced by Stephen Overs at Academy, is being backed throughout the tournament with social media activity using the #WimbledonThing hashtag.

Credits

Client
Head of communications, content and digital
Brand manager
Commercial and media director
Head of marketing and commercial
Creative agency
Chief creative officers
Creative directors
Managing partner
Project director
Chief strategy officer
Planner
Executive producer
Agency producer
Director
Executive producer
Producer
Production designer
Casting
Post-production

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