David Beckham, the Manchester United and England soccer star,
returns to school in Leagas Delaney’s latest commercial for Adidas.
’Career guidance’ uses flashbacks of a ’young Beckham’ with footage of
the professional footballer.
The ad, which breaks next week, aims to show that it’s possible to
realise childhood dreams.
The commercial follows a fictional interview between young Beckham -
determined he is going to play for Manchester United - and his scathing
’So what do you want to do, young man?’ asks the teacher. ’I want to
play for the biggest football club in the world,’ the boy answers, as
the grown-up Beckham utters: ’Man United.’
The teacher flattens this suggestion: ’Big clubs don’t sign 14-year-old
boys,’ he says. The footage cuts to an image of a press cutting
announcing Beckham’s dramatic signing at the age of 14.
The teacher suggests a number of alternative careers other than football
which the young Beckham might consider. Beckham remains unimpressed.
The endline reads: ’Career guidance not necessary.’
The ad is backed by the track, Step on, by the Happy Mondays.
The commercial was created by the creative directors, Dave Beverley and
Rob Burleigh. It was directed by Stuart Douglas through D Films.