England's World Cup victory draws 24m for biggest TV audience since London 2012

England's dramatic penalty shoot-out victory over Colombia in the World Cup last night secured ITV the highest TV audience since the London 2012 Olympics.

England's World Cup victory draws 24m for biggest TV audience since London 2012

A one-minute peak of 24.4 million viewers at 9.52pm tuned in to see Eric Dier secure England’s first ever penalty shoot-out victory at a World Cup, representing an 81% share of viewing.

It was the highest peak audience for live sport since England faced Portugal in the quarter-final of the European Championships in 2004, when 24.7 million watched the Three Lions tumble out as a result of dreaded penalties.

ITV’s full coverage, which ran from 6.15pm until after 10.30pm, was viewed by 16.5 million, a 69% share of viewing, making it the most-watched TV event since the Olympic closing ceremony in 2012.

The audience during the match itself averaged out at 20.2 million, and a 77% share of viewing.

The broadcaster’s on-demand service, ITV Hub, also enjoyed its biggest audience for a live programme, with 3.3 million simulcast requests.

England now face Sweden in the quarter-final on Saturday 8 July, with the game to be screened by the BBC.