Enid Blyton publisher creates digital marketing role

LONDON - Hachette Children's Books, publisher of the Enid Blyton and the Kipper books, has created the new role of head of digital marketing, as it moves to use digital media more in its campaigns.

The role has been filled by Andrew Nolan, who was previously head of marketing for Hodder Children's Books, also part of the Hachette group. He reports to Susan Barry, group marketing director.

Nolan takes responsibility for driving digital initiatives and integrating digital strategy in to all of Hachette's marketing and publicity campaigns. Working with him is Louise Grieve, senior digital marketing director.

Nolan said: "Digital and web are extremely important aspects within Hachette Children's Books, especially so in marketing and publicity, and I am very excited to take on this role and focus our digital strategy."

Hachette Children's Publishing is home to four imprints: Franklin Watts; Hodder Children's Books; Orchard Books; and Wayland.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More