Woodcock will have overall account management responsibility for full-service agency accounts including Tourism Ireland and Axa Sun Life and will work with client services director Ryan Shannon to develop the management team.
In her role at EHS Brann Cirencester, Woodcock oversaw the running of the agency alongside a management team of four people, with responsibility for Volvo Cars UK and Reckitt Benckiser. She has worked across sectors including automotive, finance, utilities, FMCG and leisure.
Shannon said: "As we enter our sixth year, we continue to invest in the strength and depth of the skills of our people. Janine brings both unique sector experience and valuable customer focus to our businesses.
"The strengthened management team and the complementary skill sets that she brings to us are essential as we continue to develop our work for current clients and grow our full-service proposition of communication through customer insight."
Woodcock said: "I was attracted to Entire for many reasons, but key in my decision to move was the passion, dynamism and talent of the management team and the true marriage of data insight with excellent strategy and creative development."
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