Environment body seeks agency after flooding mistakes

The Environment Agency, a non-governmental public body, has begun a search for an advertising agency to create a public awareness campaign about the dangers of flooding.

The Environment Agency, a non-governmental public body, has begun a

search for an advertising agency to create a public awareness campaign

about the dangers of flooding.



The move follows wide-spread criticism of the EA last Easter, when

floods hit 4,500 homes causing pounds 400 million of damage and killing

five people. It was condemned for failing to alert people after rivers

in the Midlands, Thames area, East Anglia and Wales rose to the highest

level in 150 years.



The EA is looking for an agency with through-the-line capabilities and

expects to spend around pounds 2 million.’We are looking for an agency

with significant experience of issues-based advertising,’ said Liz Cook,

campaign manager for the Environment Agency, who is overseeing the

search. ’We want someone who can make a small budget go a long way,’ she

added.



The agency is advertising for the first time and is conducting its

search through the AAR. The deadline for applications is 18 March.



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