E.ON has teamed up with fashion brand Scamp & Dude in a multichannel campaign by Engine Creative.
Scamp & Dude has made a cape for children that absorbs and disintegrates air pollution as part of a campaign that encourages parents to walk to school instead of driving.
The activity will run across digital, social media, TV partnerships and sponsorship idents and podcast sponsorship. The film was written by Jessica Pacey and art directed by Alicia Job at Engine.
It was directed by Thomas Ormonde through MindsEye. The media agency was Starcom.