Equinox Communications is working on a multi-media planning and
buying brief for MTV’s six UK channels.
Kevin Morton, Equinox’s managing director, and Simon Cole, planning
executive, have already bought poster sites and space in the national
press since landing the contract earlier this month.
They are also contemplating booking spots on Virgin Radio and a variety
of smaller stations, including Xfm and the Galaxy network, but their
decision depends on the stage of the campaign.
Equinox and creative agency Magic Hat have been asked to formulate a
campaign linked to music culture to capture the imagination of 16- to 34
Equinox has a budget of around pounds 1 million to spend on the main MTV
channel, VH1 and the four digital channels MTV2, MTV Extra, MTV Base and
The media company, which has already worked for VH1, pitched last month
against BBJ Media Services, Target Media and the incumbent Universal
McCann to win the account.
MTV is the second media owner to hire Equinox, which also handles the
Granada TV and LWT accounts.
The agency’s other clients include Fox’s Biscuits, Du Pont, Britannic
Assurance and Douwe Egberts.