Ericsson hires Media Edge

Mobile phone giant Ericsson has switched its pounds 30 million global corporate media business from CIA Medianetwork to The Media Edge.

Mobile phone giant Ericsson has switched its pounds 30 million

global corporate media business from CIA Medianetwork to The Media

Edge.



The global media shop already runs the worldwide consumer account for

the Swedish company.



Planning and buying for the corporate account will be split between the

European arm of The Media Edge and its sister agency, Mediapolis.



Mediapolis will handle the buying task in the UK. The Ericsson team

consists of director Martin Rees and planner/buyer Andrew Parr.



UK planning will be the responsibility of The Media Edge’s UK planning

team, which is headed by media director Tania Scotland.



Planning and buying outside the UK come under the remit of The Media

Edge Europe’s Ericsson team, which consists of group director Frances

O’Neal, account director Brad Fairhead and account manager Sanna

Idman.



Media activity will be spread across Europe but it is thought that The

Media Edge will focus on Scandinavia where the mobile phone market is

strongest.



All account teams are based in London and will begin work in

January.



The move to appoint a worldwide media network follows Ericsson’s

appointment of Publicis last week. The creative advertising agency has

been briefed to create a global branding campaign for the company.



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