Mobile phone giant Ericsson has switched its pounds 30 million
global corporate media business from CIA Medianetwork to The Media
Edge.
The global media shop already runs the worldwide consumer account for
the Swedish company.
Planning and buying for the corporate account will be split between the
European arm of The Media Edge and its sister agency, Mediapolis.
Mediapolis will handle the buying task in the UK. The Ericsson team
consists of director Martin Rees and planner/buyer Andrew Parr.
UK planning will be the responsibility of The Media Edge’s UK planning
team, which is headed by media director Tania Scotland.
Planning and buying outside the UK come under the remit of The Media
Edge Europe’s Ericsson team, which consists of group director Frances
O’Neal, account director Brad Fairhead and account manager Sanna
Idman.
Media activity will be spread across Europe but it is thought that The
Media Edge will focus on Scandinavia where the mobile phone market is
strongest.
All account teams are based in London and will begin work in
January.
The move to appoint a worldwide media network follows Ericsson’s
appointment of Publicis last week. The creative advertising agency has
been briefed to create a global branding campaign for the company.
