Ericsson is launching a global advertising campaign aimed at
combating the downturn in the telecommunications industry.
Publicis has developed a press campaign that uses four executions
targeting the business community. The ads use imagery of plants and
leaves that have been grown in different ways to emphasise how
Ericsson's infrastructure and services can help a variety of companies
The campaign uses the line: "Ericsson can grow your business." It breaks
on 26 October and will run in Ericsson's key markets such as Europe,
North and South America and the Middle East.
The ads comprise the third global campaign that Publicis has produced
for Ericsson, developed out of Publicis' London office, and will be
implemented in each market by local Publicis offices.
Ericsson is a supplier of fixed communications networks to companies
such as AT&T and Deutsche Telekom, as well as of mobile phone networks
to carrier companies such as Vodafone.
Earlier this month, Ericsson and Sony unveiled details of a joint
venture mobile handset company, called Sony Ericsson Mobile
Ericsson's advertising agency for mobile products, Bartle Bogle Hegarty,
is developing the advertising for the new joint venture that will see
the handsets rebranded as "Sony Ericsson".
The Publicis campaign was art directed by Molly Godet and the copywriter
was Paul Quarry. It was shot by Tessa Traeger. Media is through Media