SectorGovernment / Non-profit
Epilepsy Research UK showcases the struggles of living with epilepsy from the perspective of a Scottish surfer.
The ad follows surfer Doug as he rides wild North Atlantic waves in his Northern Scotland hometown. While he is unphased by the huge swell and freezing conditions, his biggest barrier is his epilepsy as he falls off his board and plunges into the water.
The ad ends with the message: "Epilepsy interrupts the lives of ordinary, extraordinary people. It’s invisible. It's unpredictable. It’s frightening.
"A life free from epilepsy is possible. Together, we can achieve this through research."
The work was directed by Luke Davies through Academy.