Ed Eskandarian, the chairman of Arnold Worldwide Partners, has told
Campaign that there will be no merger between the Arnold agencies WCRS
and Partners BDDH.
Speculation had been rising that the two agencies were to merge
following Partners' loss of the Mercedes account, a major barrier to any
merger as WCRS handles BMW.
Eskandarian said: "I want to put these rumours to rest. We have
discussed it, but there is no merger planned between BDDH and WCRS. What
we are trying to do now is examine the best way to structure our
Brann/EHS agencies. We are now one of the top five agency groups in the
Partners has also lost both the Yell.com and Transport for London
accounts, which has further fuelled the rumours that a merger would
create a stronger agency.
The Arnold Worldwide Partners division of Havas was created a year
Partners became part of Arnold after its parent company, Snyder, bought
Arnold in 1998. Havas bought Snyder in February 2000.
Separately, Arnold has announced that it is to merge its media
operations into Media Planning Group. From January, Arnold's 175-strong
US media operations, headed by the managing partner, John Gaffney, will
use the name Arnold MPG.
The merger is part of Havas' plans to build a global media presence.
However, it will have no impact in the UK because Arnold has no separate
media offering there.
Fernando Rodes, the global chief executive of Media Planning Group,
said: "The addition of this successful, passionate and talented team
will enhance MPG USA's ability to compete for, and service, a broad
range of clients domestically in the United States and around the world.
We look forward to leveraging these resources to create a corporate
culture for our clients, employees and business partners."
Havas is close to completing a restructuring plan that will result in
the dismantling of its Diversified Agencies Group and the transfer of
its businesses to one of Arnold, Euro RSCG or MPG.