ESPN 'Chicago snow' by Ground Zero

ESPN has launched four ambitious, stunt- and animal-filled spots in the US to promote its live sports coverage.

Each 90-second commercial follows the comedic exploits of self-proclaimed professional sports party planner Stanley Palochak and his assistant, Reid Miller, played by improv actors Kevin Small and Ryan Churchill.

The ads, which were shot by Wild Plum director Bob Rice in only four days, show the characters unleashing real animals into the homes of sports fans.