AgencyButler, Shine, Stern & Partners
SectorMedia / Entertainment Brands and Television brands
The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments
ESPN’s recent creative, by agency BSSP, emphasizes the ability to access any and all ESPN content through the ESPN+ app (presumably, with one tap). The spot, which features an original rap performed by rising artist Chika, blends classic sports footage, catchy graphics and sleek imagery of the app’s new redesign. File this one under parent company Disney’s massive push into streaming.