ESPN 'evolution of touchdown dance' by Wieden & Kennedy New York

ESPN is marking the return of the NFL by celebrating the history of touchdown dances.

In an online ad, the dancer Judson Laipply, whose "Evolution of Dance" video has more than 175 million views on YouTube, recreates some of American football's most famous touchdown celebrations. It concludes with the strapline: "It's not crazy. It's sports."

The ad was written by Geoff Proud, art directed by Alon Zouaretz and directed by Andrew Robertson.