ESPN expands existing agency relationships for Premier League ad activity

LONDON - ESPN, the sports broadcaster which recently acquired Premier League football rights following the collapse of Setanta, has concluded its agency review by extending agreements with agencies already on its roster.

ESPN... appoints agency roster for football work
ESPN... appoints agency roster for football work

The Disney-owned group had opened talks with media and creative agencies (Campaign, 10 July) but creative to support the Premier League coverage will be handled by roster agency Wieden & Kennedy and Carat, Disney's media agency, will oversee media planning and buying.
Other ESPN roster agencies, including digital media agencies Collective and Agenda21, and on-air branding company Bruce Dunlop and Associates, will also work on campaigns to promote the coverage.
An ESPN spokesman said: "The company has a policy of not making announcements about any marketing agencies from which it contracts work."