ESPN 'The Machine' by Wieden & Kennedy New York

The campaign features a 30-second spot, which shows the baseball player Albert "The Machine" Pujols, of the St Louis Cardinals, using a photocopier.

Pujols is seen arguing with the sports journalists Steve Levy and John Anderson that he is not a machine.

The spot was directed by the comedy director David Shane, who has worked on 300 projects for the ESPN brand over nine years.