AgencyWieden & Kennedy New York
SectorMedia / Entertainment Brands, Sport brands and Television brands
The campaign features a 30-second spot, which shows the baseball player Albert "The Machine" Pujols, of the St Louis Cardinals, using a photocopier.
Pujols is seen arguing with the sports journalists Steve Levy and John Anderson that he is not a machine.
The spot was directed by the comedy director David Shane, who has worked on 300 projects for the ESPN brand over nine years.