Esquire is looking for an additional sales person in the wake of
the magazine’s repositioning and the launch of its supplement Esquire
The title’s sales team is currently only three-strong, with sales
development manager Adrian Odds taking on the role of acting ad director
following the departure of Miles Lewis, who has embarked on an
Odds said he was looking for a sales or senior sales executive with more
than two years experience and good agency contacts.
’It’s a very exciting time here at the moment. There’s so much going on
that we would ideally like to recruit somebody who can hit the ground
running. Having said that, we will see anyone who has a sharp sales mind
and an interest in the men’s magazine market.’
The first issue of Esquire Sport Quarterly will be walleted with the
June issue of Esquire. Odds said the 70-page perfect-bound supplement
provided ’added value for the reader’.
In January, the National Magazine Company closed its health and fitness
title ZM amid reports that some of its content would be transferred to
Esquire. But Odds stressed that ESQ was ’not to be confused with GQ
He added: ’This is about sport rather than health and fitness. The
readers will be the kind of people who watch Grandstand. It will be
authoritative with in-depth features and celebrity interviews.’
Odds said ESQ had scored highly with advertisers, including ’sport
variants of designer brands, grooming products and sportswear’.
He said the main magazine was buoyant after its recent repositioning,
which ditched FHM-style scantily clad women in favour of stylish black
and white front covers - although in the most recent issue, Johnny Depp
and George Clooney have given way to Cameron Diaz.
’We wanted to distance ourselves from the rest of the market,’ explained
Odds. ’We aim to appeal to readers who are no longer interested in the
girls-in-pants approach to men’s magazines. I would not be surprised if
this leads to a general shift in the men’s market as a whole.’
Esquire editor Peter Howarth recently declared the decision to change
the tone of the magazine a success, saying there had been ’no
perceptible drop off’ in sales. In fact, he said the magazine was doing
better than ever, with sales around the 100,000 mark.
NatMags managing director Terry Mansfield recently declared that he
wants to transform Esquire into a ’master brand’.