Esquire to strengthen sales team

Esquire is looking for an additional sales person in the wake of the magazine’s repositioning and the launch of its supplement Esquire Sport Quarterly.

Esquire is looking for an additional sales person in the wake of

the magazine’s repositioning and the launch of its supplement Esquire

Sport Quarterly.



The title’s sales team is currently only three-strong, with sales

development manager Adrian Odds taking on the role of acting ad director

following the departure of Miles Lewis, who has embarked on an

around-the-world trip.



Odds said he was looking for a sales or senior sales executive with more

than two years experience and good agency contacts.



’It’s a very exciting time here at the moment. There’s so much going on

that we would ideally like to recruit somebody who can hit the ground

running. Having said that, we will see anyone who has a sharp sales mind

and an interest in the men’s magazine market.’



The first issue of Esquire Sport Quarterly will be walleted with the

June issue of Esquire. Odds said the 70-page perfect-bound supplement

provided ’added value for the reader’.



In January, the National Magazine Company closed its health and fitness

title ZM amid reports that some of its content would be transferred to

Esquire. But Odds stressed that ESQ was ’not to be confused with GQ

Active’.



He added: ’This is about sport rather than health and fitness. The

readers will be the kind of people who watch Grandstand. It will be

authoritative with in-depth features and celebrity interviews.’



Odds said ESQ had scored highly with advertisers, including ’sport

variants of designer brands, grooming products and sportswear’.



He said the main magazine was buoyant after its recent repositioning,

which ditched FHM-style scantily clad women in favour of stylish black

and white front covers - although in the most recent issue, Johnny Depp

and George Clooney have given way to Cameron Diaz.



’We wanted to distance ourselves from the rest of the market,’ explained

Odds. ’We aim to appeal to readers who are no longer interested in the

girls-in-pants approach to men’s magazines. I would not be surprised if

this leads to a general shift in the men’s market as a whole.’



Esquire editor Peter Howarth recently declared the decision to change

the tone of the magazine a success, saying there had been ’no

perceptible drop off’ in sales. In fact, he said the magazine was doing

better than ever, with sales around the 100,000 mark.



NatMags managing director Terry Mansfield recently declared that he

wants to transform Esquire into a ’master brand’.



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