Esso "The reindeer princess" by Adam & Eve/DDB

Esso visits a remote and snowy Norwegian town to tell the true story of a young woman's struggle to belong in her traditional community.

The film by Adam & Eve/DDB follows the journey of Anne, who eventually gains acceptance after becoming the world’s number-one reindeer racer. Running online and on social media across European markets, the campaign aims to show the difference an Esso station can make in remote communities. It was created by Natasha Lyons and Dan Lacey and directed by Wilkins & Maguire through Stink Films. 

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