Eterna Cadencia 'The Book That Can't Wait' by DraftFCB Buenos Aires

DraftFCB in Buenos Aires has created The Book That Can't Wait for the bookstore and publisher Eterna Cadencia.

Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to leave a blank page. This is to encourage people to read the books of first-time authors sooner, rather than letting them sit on bookshelves.