Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London

Kaiser Chiefs' front man Ricky Wilson races around Abu Dhabi in 48 hours, in Cheil London's campaign for Etihad Airways.

The film showcases some of Abu Dhabi best spots and activities, and positions the city as a destination rather than a stopover.

For the activity, Etihad challenged Wilson to visit 24 locations in 48 hours. A limited script was used to give the film the feel and look of a TV show.

The campaign rolled out online on 24 April 2017.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member