Kaiser Chiefs' front man Ricky Wilson races around Abu Dhabi in 48 hours, in Cheil London's campaign for Etihad Airways.
The film showcases some of Abu Dhabi best spots and activities, and positions the city as a destination rather than a stopover.
For the activity, Etihad challenged Wilson to visit 24 locations in 48 hours. A limited script was used to give the film the feel and look of a TV show.
The campaign rolled out online on 24 April 2017.