Etouches announces acquisition of Loopd

Cloud event management software provider etouches has acquired Loopd, a provider of experiential, data-driven technology.

etouches' Alan Ivory
etouches' Alan Ivory

Loopd is a two-way wearable smart badge that connects event attendees to their surroundings. It allows for the instant exchange of content and contact information and monitors the movement and interactions of guests.

Through etouches' event app, users can determine what information is available to others, whilst  event organisers can use the analytics dashboard to reveal how their event is performing in real time. 

Etouches, regional vice president Asia Pacific, Alan Ivory said: "Etouches’ APAC clients are the enterprise leaders driving change in experiential marketing, and this acquisition adds a unique layer of technology that allows clients to connect the dots from their business events to their customer journey insights."

Loopd says it differentiates itself from competitors by focusing on the user experience and design, helping to drive engagement further at events. The solution will be integrated over the next few months into etouches' existing platform and event performance solution.

Oni Chukwu, CEO of etouches said: "Data is the future of events, so it is critical as an organisation that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events. The Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness." 

The Silicon Valley-based Loopd was founded in 2013 by Brian Friedman and has raised over $2.5 million from international angel and seed fund investors, like Salesforce CEO and founder Marc Benioff and venture capitalist Tim Draper.

As part of the acquisition, Friedman will join the etouches team as director of product for mobile, data and engagement. He will lead product direction at etouches, creating product roadmaps, developing user experience systems, and managing all technical and design teams for mobile, data and engagement products. The remainder of the Loopd team, including co-founders Sambhav Galada and Allen Houng, will also join etouches.

More: Events tech entrepreneurs showcase ideas at London Technology Week

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