ETrade turns financial jargon into silly cartoons

Macaroni Defense? Kippers? SS+K helps the trading site explain it all

The market may be in freefall, but ETrade won’t rest in its mission to help everyday Joes get a grip on investing. This time, that means demystifying jargon. As part of its ongoing "Fun with Finance" campaign, the trading site and SS+K have produced 17 short videos that explain baffling terms like "bagel land," "triple witching," and "cockroach theory." (And some not-so-baffling ones, like "turkey.") The ads are running online now.


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