Promoted
ICF Next

The EU: finding new ways to defend brand purpose

Jacob Martinsson explains why, in the year of the European elections, the European Union changed its brand communications strategy

Campaign, in partnership with ICF Next, films a series of change-making brand marketers in Cannes. Here, ICF Next's managing partner, chief growth and innovation officer, Bryan Specht, chats with European Commission's Jacob Martinsson.

Topics