EU turns to Google's ad business in antitrust probe

Google is set to be hit with a third set of antitrust charges by the European Union - this time against its advertising business - according to reports.

EU turns to Google's ad business in antitrust probe

Margrethe Vestager, the EU’s competition commissioner, had already put formal charges against Google’s search service, Google Shopping, as well as Android, its operating system for smartphones.

According to Politico, investigators are taking steps to formalise their accusations by asking companies to remove confidential material from evidence that supports claims Google abuses its dominance in online advertising.

If found guilty of breaking EU competition law, Google could face a maximum fine of 10% of its annual revenue per infringement.

Advertising accounted for 90% of Google’s $75bn (£56.4bn) in revenue last year.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content